The Geneva Motor Show (GIMS) will return in 2022, after two years in which the pandemic forced the cancellation of the event. However, the new organizer has to overcome major obstacles.
The GIMS Foundation, the new organizer of the Geneva International Motor Show (GIMS), announced the public edition of the 2022 edition, asking potential exhibitors to register by mid-July this year. It’s just that there are many difficult steps to go from desire to achievement.
Canceled in 2020 due to the pandemic, the Geneva Motor Show, the only event of its kind that car manufacturers considered neutral ground and in which they participated, precisely for this reason, without much discussion, left open many topics that have no -to deal with cars and new technologies. The announcement of the cancellation came just a few days before the start of the event, although it was clear that the organization would be impossible, which put both exhibitors and visitors in complicated situations.
As the moment of cancellation caught all the breath involved in the event with the money for participation already spent, the discussions on the topic of at least partial recovery of investments took shape. According to the organizers, visitors who had already bought tickets received their money back, but not the exhibitors or journalists who paid large sums either for organizing the stands and transporting the exhibits, or for plane tickets and accommodation. This is because the cancellation of the event took place, as mentioned several times by GIMS, due to “force majeure”.
In this context, the resumption of the event in 2022, even with another organizer, seems an impossible mission. However, the GIMS Foundation has announced that the exhibition will also take place at Palexpo in Geneva from 19 to 27 February.
“We do not know what the situation will be in February, but it seems that things will return to normal in September and we hope that this will remain the case,” Sandro Mesquita, CEO of GIMS, told Automotive News Europe.
The official explained that the move of the car exhibition from March to February was necessary due to the events already scheduled at Palexpo, an exhibition center near Geneva.
Aware that the way to announce new products has changed radically in the last year, Sandro Mesquita added that the organizers intend to use digital tools to expand the coverage of the event and to offer new experiences that combine the virtual with the physical presence.
“We already know our show will be a hybrid. Digital is important and will play a role in our event. However, physical contact is important and our exhibitors are looking for this “, detailed the CEO of GIMS.
Not only the Geneva exhibition is going through difficult times
Although it does not have the problems of the Swiss exhibition behind it, another great international car event, the German one, has already changed both its venue and its structure. The famous IAA in Frankfurt has moved to Munich and will take place from 7 to 12 September 2021.
In order to attract exhibitors and, especially, visitors, the German organizers announced many changes to the event, this year including both online conferences and a part of the show right on the streets of the Bavarian city. In addition, the IAA Munich will extend its area to almost all aspects of mobility.
Even with such an organization the event will be burdened by the lack of a large part of the world car industry. Thus, the Volkswagen group has already announced that it will participate only with its German brands – Volkswagen, Audi and Porsche, while other major car manufacturers have refused to participate or will be represented only by the importer in the area, without presenting concepts or world premieres.
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