Premiere of the documentary “On This Side.” Customizing »


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Not so often in our country there are films on moto-themes, and even more so on custom motorcycles. That is why it is worth paying attention to the picture devoted to moto and custom culture in Russia, which is shot by the forces of Finch films studio. The premiere will take place this winter. Extended trailer can be viewed here.




“On this side. Customizing ”is not a typical documentary about customizing. In this film you will not be taught how to build a motorcycle, this is a story about how passion becomes a part of life, and how life itself changes after that.

The authors of the film visited several custom studios and talked with their creators about how they got to their occupation. About how the idea is born, where inspiration is drawn. About individual views on custom culture and community.

A cinematic journey into the world of people in love with motorcycles. The film is about passion and inspiration, about work and results, about the life of the Russian motorcycle community and the identity of domestic customization.

The task of the filmmakers was to trace and fix for the audience that line where the craft turns into art, and art gives rise to a new picture of the world.

The venue of the show was the museum of cult cars “M.OST” – a unique cultural space in the center of Moscow. The museum has a constantly updated exhibition of cars that have left their mark on the history of automotive culture.

Guests of the event also expect a press conference with the filmmakers, an orientation tour that talks about Russian customization.

Date: 12/26. 2019

Collection of guests: 19.30

Start time: 20.00

Address: Moscow, Krymsky Val, 10.

For accreditation: +7 926 7151136, Marina


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