Mercedes discontinues production of pickup based on Navara

AUTO VIDEO


Rumors that the release of the Mercedes-Benz X-Class will soon be completed appeared on the network last summer. The pickup was reported to be a victim of Daimler’s cost reduction. Now this information is officially confirmed. The latest Mercedes-Benz X-Class will roll off the assembly line at the end of May this year. This was reported in an interview with Auto Motor und Sport by a company representative.

The Mercedes X-Class is a niche product targeted at the Australian and South African markets. Since the pickup entered the market at the end of 2017, the company has sold 32 thousand copies, of which 16.7 thousand in 2018 and 15.3 thousand in 2019.

Initially, the production of the pickup was planned to be located in Argentina, but last February Daimler changed his mind, explaining that “the price expectations of Latin American customers were not economically viable.” X-Class was too expensive compared to competitors. For example, in Germany, the Mercedes-Benz X-Class price tag starts at 48,790 euros, while a Nissan pickup costs 16,000 euros less.