Lancia goes to premium

The formation of the Stellantis alliance has somewhat changed the perception of the automotive world. This is largely due to the fact that many brands that are part of the alliance changed positioning, for example, went to the premium class

This, for example, was Lancia. True, may the readers of Motorpage forgive us, somehow the brand does not reach the premium, considering that its model range consists of one car. And this is not some full-size sedan, but the usual modest Ypsilon hatchback, built on the Fiat 500 platform. It is quite possible that they want to make Lancia a brand with an emphasis on image, given that the premium core of Stellantis is also made up of DS and Alfa Romeo brands.

We started talking about kernels for a reason – the fact is that the alliance has divided its brands into six segments. For example, Citroen and Fiat will occupy the mass segment, while Maserati will be responsible for the Luxury segment.