Hummer brand will produce electric pickups

General Motors

Insiders at The Wall Street Journal claim that basketball legend LeBron James will be the face of the electric Hummer ad campaign. Given that the Super Bowl is one of the most popular television broadcasts of the year in the United States, and the fees of LeBron James are tens of millions of dollars, General Motors has seriously invested in the promotion of new items.

There is little official information about an environmentally friendly pickup truck under the Hummer brand: it is expected that General Motors will release a heavy pickup truck designed for off-road enthusiasts until the end of 2021, and Hummer will not be an independent brand, but will remain a sub-brand of Hummer by GMC. Avoiding the separation of the Hummer brand into a separate brand, General Motors expects to save on rebuilding the dealer network, writes Bloomberg.

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