Groupe PSA sells 3.5 million vehicles in 2019


“In the conditions of rapidly changing markets, our divisions in all regions are aimed at achieving high results, increasing sales profits and customer satisfaction. At the heart of this commitment are the core models and technology strategies of the concern that support our long-term plans to provide environmentally friendly solutions to our customers. and products and counteracting the effects of global warming, ”says Carlos Tavares, Chairman of the Groupe PSA Board.

Groupe PSA has already released 10 new hybrid and all-electric models, and plans to electrify from 2025[1] the entire lineup, 50% of which will switch to electricity by the end of 2021 with the release of 13 additional versions of electric models.

Since 2019, all new models produced by the Groupe PSA have been equipped with a fully electric or hybrid engine. Orders for cars with low emissions are in line with the company’s expectations for achieving its goals and ensuring compliance with European CO2 emissions standards in 2020 from day one.

Recognized expert experience of the company, as well as joint work with partners and dealers allow us to produce and offer customers a wide range of models and modern services for everyday life that meet their expectations.

Groupe PSA products are designed to meet the most diverse customer needs. In 2019, the company sold 765,000 vehicles (of which 554,000 accounted for LCV and 211,000 for various passenger cars) and strengthened its position in the European[2] market with a share of 25.1%. Much of the success was achieved thanks to the renewal of the line of compact and medium-sized vans over the past three years.

From 2020, Peugeot Expert, Citroën Jumpy and Opel Vivaro will receive fully electric versions, and the electrification of the entire LCV line (and their passenger analogues) will happen by 2021.

In Latin America, the development of the LCV segment is advancing at a good pace. The company introduced to the regional market a wide range of products and services for LCV. Peugeot, Citroën and Opel mid-size vans made it possible to succeed in Eurasia.

Thanks to a management policy aimed at achieving the goals of reducing CO2 emissions, the company maintained its position by taking a 16.8% share in the market, whose growth was only 1.3%, showing positive dynamics in the main countries, in particular in Italy ( +0.5 percentage points) and Spain (+0.2 percentage points), as well as retaining market share in France and the UK with a slight decline in Germany (-0.6 percentage points).

For Peugeot, 2019 was the year of consolidation. The brand has completely updated its B-Class models to support sales in 2020. A new line of electrified models, led by the Peugeot e-208 and e-2008, as well as the Peugeot 3008 Hybrid and 508 Hybrid sedan and station wagon versions are already available for B2B and B2C customers, and are one of the lowest CO2 emissions on the market.

Citroën has shown the strongest growth among the 12 most popular automotive brands in Europe, increasing market share. These results were achieved thanks to the C5 Aircross crossover, released in January 2019, a hybrid version of which will become available in 2020.

Sales of DS Automobiles grew worldwide, especially in the second half of the year (+ 56%), due to the successful update of the lineup. Models DS 7 CROSSBACK and DS 3 CROSSBACK have taken good positions in the main market for the brand – France. High performance is also associated with the expansion of the exclusive DS distribution network, which now has 356 points of sale.

Opel Vauxhall’s strategy focuses on profitable distribution channels and market segments. Through the consistent implementation of the key model strategy, Opel Vauxhall is taking steps to achieve future ambitious CO2 goals. Particularly successful were the crossovers Grandland X (+ 29%) and Crossland X (+ 28%), and light commercial vehicles (+ 20%).

Despite the overall decline in sales in the region by 100,000 units[3], Groupe PSA’s market share increased by 0.4 percentage points compared to 2018, to 9,100 vehicles. Strong growth was observed in the markets of Turkey (+2.1 percentage points), Egypt (+6.1 percentage points) and Morocco (+2.1 percentage points). The dynamics of sales in 2019 was influenced by the curtailment of production in Iran in May 2018.[4].

In mid-September 2019, production was launched at a plant in Kenitra, Morocco. To reach the level of 200,000 cars by mid-2020, production capacity will be doubled.

The DPCA joint venture outlined its priorities in a six-year strategic plan presented last September. It is based on profitable sales, a break-even point reduction and a progressive increase in sales of Peugeot and Citroën brands. The DS brand is actively targeting the Chinese market and is completing the development of a new strategic plan. The sale of shares of Groupe PSA in a CAPSA joint venture is also part of this plan. Groupe PSA Introduces Five NEV Models To Chinese Market In 2020[5].

ASEAN’s Malaysian division of the concern called NAM[6] launched the production of Peugeot 3008 and 5008 models.

Due to the difficult economic and political situation, the largest decline was observed in Argentina (-43%) and Chile (-11%). Thanks to the success of the new C4 Cactus crossover and LCV lineup, Groupe PSA sales have grown in Mexico (+ 13%), Brazil (+ 2%) and small markets (in Colombia, Ecuador, Uruguay and Cuba).

Despite the negative dynamics of markets, sales in the region grew slightly. Sustained growth in Japan continues (+ 20%). Concern Groupe PSA, together with its partner AVTEC Ltd (CK Birla Group Co.), began production of gearboxes in India (at the plant in Hosur) and is preparing to launch the C5 Aircross crossover in 2020 and the revolutionary new Citroën models of local production in 2021 year.

In the second half of 2019, there was an increase in sales in the region, especially in Ukraine and Russia. In Ukraine, thanks to the efforts of all four brands, the group’s sales are growing faster than the market, the Opel brand was restarted at the beginning of 2019 and was able to strengthen its position, and in the second half of 2019, the DS brand debuted on the Ukrainian market.

In a downtrend in the Russian market (-2.3%), sales of light commercial vehicles of the concern increased due to Peugeot Traveler / Expert and Citroën SpaceTourer / Jumpy. Opel recently returned to Russia with the Zafira Life and Grandland X models.

Consolidated Sales in the World

(thousand units)


YTD (Dec)


YTD (Dec)

Δ 19/18

YTD (Dec)

Europe Peugeot 1 231 327 1 198 579 -2.7%
Citroën 824 623 834 571 1,2%
DS 46 013 56 393 22,6%
Opel Vauxhall 1 004 197 940 020 -6.4%
PSA 3 106 160 3 029 563 -2,5%
China Southeast Asia Peugeot 143,628 63,559 -55.7%
Citroën 114,419 51 167 -55.3%
DS 3,955 2 110 -46,6%
Opel Vauxhall 581 248 -57.3%
PSA 262 583 117 084 -55.4%
Latin America Peugeot 112 774 82 569 -26.8%
Citroën 60 404 51 252 -15.2%
DS 969 824 -15.0%
Opel Vauxhall 1,110 1 094 -1.4%
PSA 175 257 135 739 -22.5%
Near East Africa Peugeot 223,838 84,294 -62.3%
Citroën 34 731 42 901 23.5%
DS 1,440 1 879 30.5%
Opel Vauxhall 31 989 35 192 10.0%
PSA 291 998 164,266 -43.7%
Indo-Pacific Peugeot 19 987 18 741 -6.2%
Citroën 5,661 6 632 17.2%
DS 831 1,266 52.3%
Opel Vauxhall NP
PSA 26,479 26,639 0.6%
Eurasia Peugeot 8 660 8 721 0.7%
Citroën 6 391 6 302 -1.4%
DS 57 40 -29,8%
Opel Vauxhall 180 576 220,0%
PSA 15,288 15 639 2.3%
Consolidated Sales in the World Peugeot 1,740,214 1,456,463 -16.3%
Citroën 1,046,229 992 825 -5,1%
DS 53,265 62 512 17.4%
Opel Vauxhall 1,038,057 977 130 -5.9%
PSA 3 877 765 3,488,930 -10.0%
Consolidated Sales in the World Peugeot 1 596 216 1,456,463 -8.8%
(with the exception of Iran) Citroën 1,046,229 992 825 -5.1%
DS 53,190 62 512 17,5%
Opel Vauxhall 1,038,057 977 130 -5.9%
PSA 3 733 692 3,488,930 -6.6%

[1] Release versions with fully electric or plug-in hybrid drive

[2] LCV market share excluding passenger versions

[3] Excluding sales estimates in Iran on January 16

[4] Iran’s production volumes are not reflected in consolidated sales data from May 1, 2018.

[5] NEV = new energy cars / 2 BEV: Peugeot e-2008, DS 3 CROSSBACK E-TENSE and 3 PHEV: Peugeot 508L HYBRID and 4008 HYBRID, C5 Aircross Hybrid

[6] Naza Automotive Manufacturing