Analysts concluded that the drop in demand for cars in Russia was provoked by the disappearance of discounts on new cars: manufacturers cannot provide preferential purchase conditions to the client, because there is not enough financial support from the state, Kommersant reports.
Earlier, according to Rambler, experts said that in 2019 the demand for new cars in Russian salons decreased by 2.3%. The decrease in sales was primarily due to the regular increase in car prices, as well as the fact that manufacturers canceled most of the discounts, and government measures taken to support the market were not enough: in 2019, 9 billion rubles were allocated as state support through preferential car loans .
The experts of the Association of Russian Automobile Dealers interviewed by the publication noted that in 2019, discounts on cars in dealerships reached “critical sizes”. However, neither preferential terms, nor money spent on equalizing demand, nor state programs could affect the situation. Analysts calculated that in order to increase demand, state support measures should be concentrated on assistance in purchasing cars worth from 1 to 2 million rubles. Currently, you can buy a car, for example, under the Family Car program, only if the car costs no more than 1 million 450 thousand rubles.