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Officially, the Fiat Strada premiere date has not been confirmed, but a recent shoot of a commercial hints that the model’s debut is just around the corner. In the South American market, the new pickup will replace the first-generation Strada, which has been produced for more than twenty years.
The probability of selling a compact pickup truck outside of South America is low: in the Old World, the small Fiat lineup consists of a commercial Doblo heel and a Fiorino van, and the pickup niche is limited to the Mitsubishi L200 “clone” named Fullback. In Russia, prices for Fiat Fullback start from 1.7 million rubles.
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