The Purosangue Anti-Doping Fund was registered in 2013, five years earlier than Ferrari’s application for the name of the debut crossover. As soon as the agency found out about the desire of the supercar manufacturer to register the trademark of the same name, the fund’s lawyer tried to contact the company from Maranello to resolve the issue peacefully.
Negotiations did not take place, so now the Ferrari and Purosangue Foundation will have to compromise in a Bologna court. Maranello lawyers believe that the Anti-Doping Fund has not used the Purosangue trademark in the past five years, which means it does not have exclusive rights to the name. The founder of the charitable organization is sure of the opposite and is ready to provide evidence in the form of cooperation with the Adidas brand.