The Cowin brand was created by Chery in 2014 to produce low-cost machines, mainly aimed at a young audience. But the brand did not live up to expectations, its products were not in demand. As a result, last year a controlling stake in Cowin was sold to a firm of the government of Yibin Province and structures of the Wuliangye Group (a Chinese wine producer). At the same time, cooperation with the former parent company continues: a new SUV is being prepared to enter the market, created on the basis of Chery Tiggo 5x – this is the name of the model in the Celestial Empire, we know it as Tiggo 4.
Previously, the Cowin crossover was known under the factory index FX11, but now the brand name is announced – 炫 界 (“chi-ti”) or Showjet. In Chinese, it is interpreted as “young, real, limitless,” but the English name is formed from the words show (show, sight) and jet (stream), and it also refers to young people.
It is quite difficult to identify the Tiggo 5x SUV in the Showjet from the front: the Cowin model received a new hood and bumper, other headlights, under which there are blocks with foglights and turn signals, as well as another radiator grille – with chrome horizontal stripes and a shiny border trimmed with the letter W. But the profile is the same as the source, except for the “soaring” roof. But Showjet’s lanterns are their own, they are interconnected by a red luminous line. Dimensions new items are not given. In China, Chery Tiggo 5x has a length of 4338/4358 mm (depending on version), the wheelbase is 2630 mm.
The interior was also redone: inside, a new front panel and a virtual “tidy”, a double-spoke steering wheel, central airflow deflectors are now located under the touchscreen of the multimedia system, the climate control unit was also made different, and the transmission selector was also replaced. The arsenal of the Cowin Showjet also includes a panoramic roof with a movable section, wireless charging for smartphones and a projection display.
Cowin has not yet talked about the crossover technique, but it will probably switch from the donor model Chery. In China, the standard Tiggo 5x is available with a gasoline atmospheric Quartet 1.5 of 116 horsepower, which is paired with a five-speed manual or CVT. At home, the Chery SUV also has a special version of the Hero – under the hood of such a Tiggo 5x there is a 1.5 turbo four with a power output of 156 hp, it is combined with a robotic gearbox with two clutches. The drive, in any case, is only front-wheel drive.
Showjet sales are likely to start next year, prices are not announced. Note that the Cowin range also includes the E3 sedan, X3 and X5 SUVs – that is, the slightly turned Chery Bonus 3, Tiggo (in the Cheri lineup, this cross was later replaced by Tiggo 3) and Tiggo 5, respectively. Showjet is likely to occupy a niche between X3 (from 58,900 yuan or 526,000 rubles at the current rate) and X5 (from 78,900 yuan or 705,000 rubles). Chery Tiggo 5x in the Chinese market will cost at least 59,900 yuan (535,000 rubles).
Outside the Middle Kingdom, the Cowin brand is not represented, there are no plans to bring it to other markets yet.