The Lada XRay Cross with a CVT accounts for approximately 17-20% of the total sales of the “high” hatchback. As the head of the project Oleg Grunenkov noted in an interview with the Lada TV YouTube channel, women with a continuously variable transmission are often chosen.
“For us, this is a high indicator. This is what we really planned, even a little higher than we expected. This suggests that we are increasing the proportion of women, and we are attracting truly new customers, ”said Grunenkov.
In total, in 2019 AvtoVAZ sold 29 thousand Lada XRay hatchbacks, about 35-40% of which were in the all-terrain Cross modification.